September 14, 2012

Origins of the Sears Magnolia

One of the more scholarly books about mail-order house catalogs is Houses from Books, published in 2000. In it, author Daniel D. Reiff analyzes how architectural publications and house catalogs influenced residential architecture styles.

The Sears Magnolia, a house in the Georgian Revival style, was featured in the Sears Modern Homes catalog from 1918 to 1921. According to the catalog copy, "Many will recognize a close resemblance in the Magnolia to the famous residence at Cambridge, Mass., where the poet [Henry Wadsworth] Longfellow composed his immortal works."


Sears Magnolia

Vassall-Craigie-Longfellow House, in Cambridge, Massachusetts, built in 1759. This house was George Washington's headquarters for 10 months in the Revolutionary War, and noted poet Henry Wadsworth Longellow's house for nearly fifty years. Photo courtesy of Wikipedia.

"Close resemblance"? Not really.

Reiff posits that the Magnolia's design may have been more influenced by the Auguste L. Langellier house in Watseka, Illinois, built in 1903.


719 S. Fourth St. Watseka, Illinois. Auguste Langellier was a dairy farmer who clearly had some bucks. Photo courtesy of the Iroquois County Genealogy Society. 

Colonial Revival was a popular architectural movement in the late 1890's. There could have been many inspirations for the Magnolia in the architectural journals and the house plan books.


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