Beginning in 1930, Sears began heavily promoting their custom home design and construction services. Instead of choosing from standard house plans, customers could work directly with a Sears architect to design the house of their dreams. Sometimes, these custom houses would loosely resemble kit house models found in the Modern Homes catalogs.
| Chicago Tribune ad from 1931. Sears could build you a custom house "costing from $35,000, down to homes that may be owned for a little as $6.00 a week." |
One custom Sears home from this era still stands on a hill in Highwood.
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| 43 Pleasant Ave., Highwood. The house was built in 1930. |
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| In the springtime, this home nearly disappears behind lush foliage! |
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| The house has three bedrooms in total. |
The house was purchased in July 1930 by George C. and Ruth Kenry, shortly after their marriage. The couple financed the house through Sears Roebuck, taking out a mortgage for $3,350.
Beyond his work on the rails, George was also president of the Waukegan Flying Club. The club helped found the Waukegan airport in the summer of 1928 when commercial aviation was still in its infancy.
The Kenrys sold the house in June 1933 to James F. Gherardini.
Nearly a century later, the house on the hill still reflects the dreams of its first owners and the vision of Sears’ architects.
Highwood has more Sears homes to see!











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