Early in the summer, the Schmidts were visited by Ellwood H. May, the district manager of the Sears Modern Homes Division in Rockford. DeKalb was in May's sales territory, and he was there often meeting with prospective customers and knocking on doors.
After meeting with May, the Schmidts studied the Sears Modern Homes catalog to learn more about the available models and the process of working with Sears to build a new house.
|The 1935 Modern Homes catalog that the Schmidts read through. Scan courtesy of Antique Home.|