Did Sears really stop selling pre-cut homes in 1940?
"If your home was not built between 1908 - 1940, it cannot be a Sears Home."
"... by 1940, Sears stopped selling kit homes, as many people had lost their jobs and defaulted on their loans."
The facts
In 1938, Sears sold $2.75 million of houses (over $43 million in today's dollars!), but, nevertheless, Sears issued its last Modern Homes catalog in 1940.
Despite oft-cited misinformation, the Sears Modern Homes division continued selling houses after the last catalog was issued. Most Modern Homes sales offices stayed open and Sears continued advertising its pre-cut homes in 1941 and 1942. In these years, Sears positioned itself in more of an advisory role.
Ad from July 1941 in Waterloo, Iowa newspaper. |
Sears would assist potential home buyers through the process of obtaining financing (usually through FHA), selecting a contractor, and ordering all the building materials from Sears. In 1941, Sears said they had more than "60 up-to-date plans" from which to choose.